Because of that he hires the smuggler Han Solo to take him to Alderaan. Because of that he joins legendary Jedi Obi-Wan Kenobi. Once there was a farm boy who wanted to be a pilot. Madison uses a classic hero/ villain movie to show how the process plays out-Star Wars. This process is used in all forms of storytelling: journalism, screenplays, books, presentations, speeches. The steps are meant to immerse an audience into a hero’s journey and give the audience someone to cheer for. In a revealing presentation Madison outlined the 7-step process that all Pixar movies follow. “Give the Audience Something to Cheer For Austin Madison is an animator and story artist for such Pixar movies as Ratatouille, WALL-E, Toy Story 3, Brave, and others. When the time came to take the stage, Jack was ready.” He read, and dreamed of playing the hero in the story of his life. He read the stories of heroes in the pages of books by Sir Walter Scott and the tales of King Arthur. And what did he do while setting school records for being in the infirmary? He read voraciously. Kennedy was a sickly child and bedridden for much of his youth. Matthews reminds his readers that young John F. Becoming one is the most important,”9 writes Chris Matthews in Jack Kennedy, Elusive Hero. “The biographies of all heroes contain common elements. He never went to college.” What do each of these inspiring leaders and storytellers have in common? They rewrote their own internal narratives and found great success. Pete Cashmore, the CEO of Mashable, was sickly as a child and finished high school two years late due to medical complications. Howard Schultz, the CEO of Starbucks, was born in a housing authority in the Bronx … Barbara Corcoran started as a waitress and admits to being fired from more jobs than most people hold in a lifetime. Retired General Colin Powell was a solid C student. Hardy reminds his readers that “Suze Orman’s dad was a chicken farmer. He started as a bartender, then got a job in software sales from which he was fired.”8 The list goes on. Mark Cuban was born to an automobile upholsterer. Steve Jobs was born to two college students who didn’t want to raise him and gave him up for adoption. “Hardy reinforces his narrative with stories of heroes who didn’t have the right education, the right connections, and who could have been counted out early as not having the DNA for success: “Richard Branson has dyslexia and had poor academic performance as a student. Actually, anaphora can be seamlessly and comfortably incorporated into business presentations meant to inspire audiences to see the world differently.” Business leaders often shy away from anaphora because they believe it’s a tool reserved for political speeches. There’s a reason why Winston Churchill chose anaphora as his go-to rhetorical device to rally the British people in World War II: We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our Island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills we shall never surrender. “Anaphora is effective in the building of a movement because it increases the intensity of an idea, and intense ideas sear themselves into our brain. The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't “So few” is a reference to a small number of English pilots, many of whom were killed in the skies as they defended their homeland.” “So many” represents the entire population of the British empire at the time and those who lived in the countries Hitler invaded. “So much” stands for freedom, democracy, and liberty-much of which would have been eliminated if Hitler had not been stopped. Those six words summarize stories that fill entire books. He then turned to his secretary and asked him to write down a thought that would become one of the most famous quotes of World War II: “Never in the field of human conflict has so much been owed by so many to so few.”6 Only four words in that sentence are more than one syllable and, in six words, Churchill told the entire story of British courage and what it meant to the rest of the world: so much, so many, so few. I have never been so moved.” Churchill sat quietly for five minutes. As Churchill sat in a car with his military secretary he said, “Don’t speak to me. “At a crucial point of the Battle of Britain, when German warplanes were bombing London daily, every available British aircraft was in the sky to stop the planes from reaching the city.
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